San Diego Objectivist Study Group

I am glad to see that fast-food McDonald’s Corp. is standing up to the so-called consumer watchdog group Center for Science in the Public Interest (CSPI).

Last month, CSPI charged that McDonald’s Happy Meals with their little toys represent deceptive marketing, which lure the children to eat unhealthful meals and which undermine parental authority. CSPI wanted the toys removed altogether, and even threatened McDonald’s with a lawsuit if it didn’t comply. Along with the threat, it libelously alleged McDonald’s as akin to a stranger giving children candy at a playground.

Well, instead of kowtowing to CSPI’s demands, as are usually the case with these public-relations stunts against big businesses, McDonald’s CEO Jim Skinner fought back.  He asserted his company’s right to sell the Happy Meals with their tiny toys. He even counterdemanded an apology from CSPI toward his company and toward the parents of children. Go, Mr. Skinner!

I haven’t visited a McDonald’s restaurant in months, but I will patronize one tomorrow to add my moral support.

This entry was posted on Friday, July 9th, 2010 at 8:05 pm and is filed under Objectivist Culture. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.