Applied ethics concerns your actually living your life; it concerns the actuality of living a concrete, specific life. You can study ethics as much or as little as you want, but in the end it is you who has to choose whether you live your life, and if so what kind of life you choose to live.
From my perspective, I see applied ethics, or moral living, as having three phases: 1) choosing the correct standard, 2) choosing and ranking values, and 3) pursuing values. The most difficult phase is the last. (By “phase” I do not mean simply a temporal duration, in which one succeeds another, because all phases occur iteratively simultaneously; nor do I mean a process that may be optional for some or may be skipped without consequence. I mean strictly a certain layer of analysis in decision making toward the purpose of living. Every action in life however significant involves these layered considerations.) These phases of applied ethics need elaboration and concretization. But before doing so, I will first locate the literature and identify the terms for understanding.
Among the Objectivist literature so far examined, Ayn Rand makes a passing mention of the three phases altogether, but only doing so in her work on epistemology:
A moral code is a set of abstract principles; to practice it, an individual must translate it into the appropriate concretes—he must choose the particular goals and values which he is to pursue. This requires that he define his particular hierarchy of values, in the order of their importance, and that he act accordingly. Thus all his actions have to be guided by a process of teleological measurement. (The degree of uncertainty and contradictions in a man’s hierarchy of values is the degree to which he will be unable to perform such measurements and will fail in his attempts at value calculations or at purposeful action.) [ITOE 33b]
Elsewhere, about the first two phases, Rand writes: ” ‘That which is required for the survival of man qua man’ is an abstract principle [a standard] that applies to every individual man. The task of applying this principle to a concrete, specific purpose—the purpose of living a life proper to a rational being—belongs to every individual man [forming a hierarchy], and the life he has to live is his own.” (TVOS 27b) It is in the third phase that volitionally rational beings need to acquire virtues in order to avoid acting immorally. In particular, Rand advises that egoists cultivate the cardinal virtues of rationality, productiveness, and pride. (TVOS 27d)
In studying “The Objectivist Ethics,” I find it helpful to pay special attention to certain of Ayn Rand’s technical concepts:
hierarchy: [pertaining to concepts of evaluation] a teleological measurement in the psychological processes of evaluation identifying the ordinal ranking in accordance to a generic standard that serves to establish a graded relationship of means to end. ( ITOE 32d-33a)
moral code: [or in TVOS, code of values:] a set of abstract principles [serving as] a system of teleological measurement which grades the choices and actions open to man, according to the degree to which they achieve or frustrate the code’s standard of value. (ITOE 33a)
standard: an abstract principle that serves as a measurement or gauge to guide a man’s choices in the achievement of a concrete, specific purpose. (TVOS 27b)
standard of value: 1. a normative end toward which man’s actions are the means. ( ITOE 33a-b) 2. the standard by which one judges what is good or evil. (TVOS 25a)
good: that which is proper to the life of a rational being, given that reason is man’s basic means of survival. (TVOS 25a)
evil: that which negates, opposes, or destroys the life of a rational being, given that reason is man’s basic means of survival. (TVOS 25a)
code of morality: a code of values accepted by choice—a moral code accepted by choice. (TVOS 25a)
hierarchy of values: a particular man’s translation of a moral code into the appropriate concretes—through his choices of the particular goals and values, in the order of their importance, which he is to pursue—such that he can practice the morality and can act accordingly. ( ITOE 33b)
ethics:1 1. a science devoted to the discovery of the proper methods of living one’s life. (ITOE 36c) 2. a science dealing with discovering and defining a code of values. (TVOS 13d)
ethics:2 1. a code of values to guide man’s choices and actions—the choices and actions that determine the purpose and the course of his life. (TVOS 13d) 2. an abstract, conceptual code of values and principles to guide man’s choices and actions. (TRM 145a)
ultimate value: the end in itself which is a man’s own life, if he chooses it. ( TVOS 27c)
And now, to the task of elaborating on the three phases:
If a man chooses to live, then he enters Phase 1 necessitating his choosing a standard of value. There are many standards from which to choose. He can choose to live like a vegetable, a fish, a brute animal, etc.; or he can choose to live in the manner of a man. Each is a legitimate standard of value.
Which one is the best standard for him? At this premoral level, can there be such a question? Yes, but the answer is a metaphysical one. In accordance to the laws of identity and of causality, a man should live in accordance to his nature. If a fish lives best as a fish (in water), then a man lives best as a man. Thus, the best or objective standard of value for a man is “man’s life, or: that which is required for man’s survival qua man.” Nevertheless, because man is a volitional being, he is free to choose whichever standard of value by which to live.
How will he personally decide which standard is the best for him? That is his personal problem, a problem not of ethics but of epistemology. But assuming that he does know how to decide and does decide to accept some standard of value, then an entire moral code opens up and is implied in that decision. And he enters Phase 2, choosing a hierarchy of values.
On entering Phase 2, a man is held morally by a code of morality—the particular moral code he accepted by his choice in the previous phase. From here on, any choice or action he makes can be judged as moral or immoral by the standard of value integrated in that code of morality. In this phase, one part of his task is to choose concrete things that can be of value to him. These are the things that will constitute the content of his life. Another part is to rank these things into a hierarchy of values.
Must he figure out what he wants in life? Yes, this task belongs to every man, by the nature of man. Man is born without innate concepts and talents. He has to determine which facts and values to hold. He can be mistaken with either.
Does he have to examine his life and fill out its content? No, he does not; he is free to fill it out or to leave it sparse, and the history of mankind shows that most men do not have examined lives. Whether he does much or does little, the result is a hierarchy of values, his own, for good or for evil.
Can’t others figure them out for him? Yes, that is his choice also as a volitional being. Many men have cookie-cutter lives. Whole nations have hierarchies of values preset, prearranged, from cradle to grave.
It is not an easy job, this lonely task of iteratively, recursively choosing values. Rand advises, “Teleological measurement has to be performed in and against an enormous context: it consists of establishing the relationship of a given choice to all the other possible choices and to one’s hierarchy of values.” (ITOE 33c)
So too the choice for hierarchy of values can be judged morally. A man’s hierarchy of values may be more or less correct, relative to the standard of value chosen. For example, if a standard calls for man to take reason as his only absolute; then if a particular man’s hierarchy places reason as a mere backup to faith, then his hierarchy of values is inappropriate by that standard.
With a starter-hierarchy of values, a man enters Phase 3, acting to gain and keep values. Prior phases involve choosing (i.e., acting mentally). This phase is all about acting (i.e., acting existentially); it is about the actual business of living one’s life, about experiencing the joys and sufferings of life.
A man always has the choice to revisit the prior phases. Indeed, every moment of his waking life involves making the choice to live, which entails affirming or denying the standard of value chosen in Phase 1. And throughout his life, a man can revisit Phase 2 to re-order, re-rank, re-affirm, or replace his values. This too is a choice he can make, if he values his choices and purposes as such.
Does a man know how to act to pursue his values? Ethics is the science devoted to defining guidelines for choosing and for acting. Acting without some guidance of knowledge is evil. One example should illustrate the point.
Sacrifice is an act that presumes a prior knowledge of a hierarchy of values. Suppose, right or wrong, a mother values her baby higher than a bunny rabbit. Then, when while driving in a car with her infant, she veers off the road suddenly in order to avoid colliding a crossing bunny at the cost of crashing the vehicle and killing the baby, she is in effect surrendering a higher value, the baby, in exchange for a lower value, the rabbit. Relative to her particular hierarchy of values, she has made a sacrifice.
It is in the third phase that having knowledge and practice of the virtues become relevant to the life of the person. In particular, the possession of the virtue of integrity can help a man to avoid valuing one way but acting another. Its becoming second-nature would have helped the woman above to keep her value, the baby, from sacrifice.
Each code of morality encourages a distinct set of virtues, and, obversely, discourages a distinct set of vices on the standard of value integrated. Some virtues in one ethics become vices in another ethics, and vice versa. Pride as a virtue, for example, in the ethics where the standard of man is man, becomes a sinful vice in the ethics where the standard of man is a brute. And mercy as a vice in the rational ethics, becomes a virtue in traditional morality.
Regardless, if practiced virtuously in Phase 3, a man will achieve his standard of value, be it man qua man or man qua brute. And he will achieve his ultimate value, be it life or death. It all depends on his hierarchy of values that is chosen in Phase 2, which then depends on his standard of life that is chosen in Phase 1. Thus, by the causal nature of reality, a man achieves exactly what he deserves in Phase 3.
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Advocating for a rational standard of man’s life qua man, Ayn Rand writes, “Man must choose his actions, values, and goals by the standard of that which is proper to man—in order to achieve, maintain, fulfill, and enjoy that ultimate value, that end in itself, which is his own life.” (TVOS 27c) And on this standard, Rand advises that egoists choose as their cardinal values: reason, purpose, and self. Why only three? Three, because valuing presupposes knowing, which can err, and presupposes the answers to—of value to whom and for what? Why these? Simple: reason, because it is the means of survival; purpose, because it is the end of any action; and self, because as beneficiary of action, it must equal to the action in value. The rest is up to each person.